Ever since the first LEGO Certified Store opened next to Dreamworld in Gold Coast, we have been speculating where the next one would be located.
The Alceon Group is teaming up with The LEGO Group to open a new flagship LEGO Certified Store in Sydney. It is located at Westfield Bondi Junction Shopping Center and will finally open it’s doors on March 21st!
It will be decked out with the usual furnishings like a massive pick-a-brick (PAB) wall, build-a-minifigure (BAM) station, customised LEGO sculptures and even a play area for children parties. However, unlike the LEGO Brand Store, they will not support the LEGO VIP programme.
I’m sure there will be some store exclusives when this flagship opens so stay tuned as it is just about a week before the grand opening. If you are traveling or in the area during that period, do hop in and take a look as this is a significant milestone for Australia.
Here is the full press release:
LEGO® ANNOUNCES MAJOR FLAGSHIP STORE TO OPEN IN MARCH IN SYDNEY
The LEGO® Group and Alceon Group will open a new flagship LEGO® Certified Store in Sydney in late March. Situated at Westfield Bondi Junction, the flagship LEGO store provides a fun new landmark for local families and enthusiasts from around the world, with a focus on inspiring creativity through innovation and new experiences.
Claus Kristensen, Vice President and General Manager, Australia and New Zealand, LEGO Group says: “LEGO® stores are a lighthouse for the LEGO brand and an inspiring, interactive experience for enthusiasts of all ages. Children and parents are invited to experience a world beyond their imagination as they venture for the first time inside the new store.”
The LEGO brand mission is to inspire and develop the builders of tomorrow through creative free play and developing the imagination. The brand, which has delighted generations of children and adults, has been available in Australia for over 60 years.
The opening of this major LEGO Certified Store reaffirms Australia’s positioning in the ranks of the top LEGO countries around the world.
Supporting innovation is a central theme of the store and this is encouraged with many unique hands-on interactive brick experiences. These include Make-Your-Own Minifigure™ stations and a ‘Pick a Brick’ signature wall featuring countless combinations of bricks to choose from. Onsite the store will also offer a custom LEGO brick engraving service for personalisation.
This new flagship store covers an impressive 302 sqm total area over two floors. In addition to a variety of large LEGO models showcasing the creative potential of the LEGO brick, the store features exciting new LEGO experiences such as a dedicated area designed specifically for children’s parties.
Richard Facioni, Executive Director, Alceon Group, commented: “We are delighted to bring one of the world’s favourite brands to Sydney within a truly unique and immersive LEGO retail experience.
“The custom-built design and all activities within the flagship store are related to the LEGO philosophy of promoting imagination and creativity. We are sure both Australian and worldwide fans will enjoy the many unique features, including those which draw inspiration from iconic Sydney landmarks.”
Highlights within the LEGO Certified Store at Westfield Bondi Junction include: