New LEGO VIP Programme: Full Details


There was some early buzz on the revamped LEGO VIP programme that was slated to launch this week and now that it has officially gone live, here is what is in store for all ye VIP members.

Previously, one would earn points when buying LEGO products through the LEGO Brand Store or Shop@Home and in turn, those points could be converted into monetary discounts on your following purchase.

LEGO VIP Marvel Spider-man Far From Home poster ©BrickFanz

LEGO VIP Marvel Spider-man Far From Home poster ©BrickFanz

With this new programme, you will be able to earn points not just by your purchases but through social media activities and promotions like retweeting or sharing of online posts.

And the points will go towards redeeming items in the rewards center like exclusive sets, posters and discount vouchers.

LEGO VIP rewards center ©The Brick Fan

LEGO VIP rewards center ©The Brick Fan

There is a points conversion rate for the different currencies that the programme supports:

US $1 = 6.5 points
CAD $1 = 5 points
£1 = 8 points
€1 = 7.5 points
AU $1 = 4.5 points
NZ $1 = 4 points
10 ZL = 1.5 points
1 DKK = 1 point

Now while the LEGO VIP programme has always been a foreign concept here in Asia and South East Asia, this actually allows LEGO to implement the VIP programme here in the region with a simple conversion rate of points.

Hopefully with this new system we could finally see the introduction of the VIP programme here in Asia.

Here is the full press release:

Points are earned on eligible purchases. Eligible purchases are defined as any service or merchandise available for purchase, excluding gift cards. Points will be earned on purchases made with gift cards at the time the gift card is redeemed. Please note, shipping and taxes are excluded from earning points.

Online—Having signed up, simply ensure you are shopping while signed into LEGO® ID. You will automatically earn points once payment is made.

Phone—When you make a purchase over the phone, keep your VIP Card at hand so you can quote your 9-digit card number to the advisor taking your order.

LEGO Stores—When you make a purchase at a LEGO Store, hand your VIP Card or show your Digital Card to the cashier. Your points will be added instantly to your card as part of your purchase transaction. Don’t worry if you don’t have you VIP Card with you, just let the LEGO Store Associate know your email address for them to locate your account.

Please note: You are earning partial points for your purchases, but these points do not show up in your online confirmation or account history. They will be added to your account and accrue in your points balance.

For example, if the LEGO item is $XX.XX, you are earning YY.YY points, but it will appear as if you have only earned ZZ.

There are other ways to earn points, including through social media activities and promotions (Social Media Qualified Activities). Just make sure you are logged in and your LEGO VIP Account is connected to your social accounts so you can get credit. Points-earning activities may include:

Retweeting or sharing our posts
Following us on Twitter or Facebook
Clicking on emails
A full list of non-purchase Social Media Qualified Activities—and the number of points you will earn for each—will be featured on the LEGO VIP Dashboard. There may be limitations placed on how often and / or how many total points you can earn by completing any Qualified Activity, and any such limitations will be stated on the LEGO VIP Dashboard.

While we’re happy to have you share our content, we also know no one enjoys spam. Make sure you’re not violating any of the terms and conditions of any social media platform. In the event the LEGO VIP Team determines, in its sole discretion, that you are abusing these Social Media Qualified Activities, your account may be terminated and any points earned will be forfeited.

(Additional information via The Brick Fan)

One response to “New LEGO VIP Programme: Full Details”

  1. Elphie says:

    I doubt it’ll allow for VIP programme to be implemented in Singapore. As it is now, it’s a step backwards from before. With the old VIP programme, you could earn points in any LEGO brand store worldwide and also redeem it anywhere. So whether you were in Copenhagen or New York, it was possible to redeem at the counter for money off your purchases on the spot.

    Now you have to redeem the points for a promo code online before you can offset your purchase, and they’ve tied it to your account location – so if you have a US VIP account, you can only redeem for money off in US dollars.You can still earn points worldwide, but you can no longer use them everywhere (I confirmed with customer service when I realised that even after switching online store location the only redemption option offered was in USD)

    It’s nice that you can now redeem for more things (LEGO House tickets I especially appreciate), but they should have kept the previous functionality that allows for money off to be redeemed at checkout without need to redeem for a promo code first, while allow expanding the redemption options.

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