LEGO recognises that more and more pre-schoolers are exposed to digital devices in this day and age.
Which is why they developed a new iOS/Android application that focuses on children aged 1-4 years old.
The app has a tonne of activities that the pre-schoolers can do with their parents and it does feel like a younger version of the LEGO Life App.
Kickstart early learning and shared fun with the new LEGO® DUPLO® WORLD app where multi-touch enables families to play together.
Touch Press and The LEGO Group release LEGO®️ DUPLO®️ WORLD on the App Store and Google Play.
Dublin, Ireland – October 10th, 2019 – Touch Press and the LEGO Group are proud to announce the release of LEGO® DUPLO® WORLD. The interactive game helps children achieve key early learning goals while bringing to life a magical world based on the iconic LEGO® DUPLO® toys for pre-school children.
The app is designed to ignite fun and imagination as well as inspire children’s creativity. It supports their development through the key creative play types: constructive (build), exploratory (discover) and role play (tell stories) using 3D LEGO® DUPLO® bricks. LEGO® DUPLO® WORLD delivers quality learning and fun gameplay designed with inputs from child development experts, educators and parents. Touch Press and The LEGO® Group are excited to bring this unique app to the millions of LEGO® DUPLO® fans around the world. The game will be released under the StoryToys brand, an award-winning app portfolio for young children which is part of Touch Press Inc.
The LEGO® DUPLO® WORLD game comprises a number of playful, interactive activities including Number Train, Rescue Adventure and World Animals, each packed with a variety of fun scenes. For every activity there is a range of enjoyable interactive play experiences designed to support learning and development skills including spatial awareness, working memory, and early math. The app encourages children, parents and friends to play together and on the go.
The LEGO® DUPLO® WORLD game is carefully aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Within the Parent Center of the app the learning benefits of each activity are explained. The learning goals encompass a broad range of learning domains including creativity, reasoning, initiative and curiosity, social and emotional development and fine-motor skills. Parents can initiate Bedtime Mode to give their child a gentle cue when it’s time to go to sleep.
Emmet O’Neill, CEO of Touch Press said “This game is all about bringing joy to the lives of children and creating moments that bring parents and children closer together. We knew we had something special when both children and parents spent a lot of time laughing together during our playtesting sessions. I’m extremely proud of the fantastic work that the Touch Press team have produced in close collaboration with the LEGO® team. We’ve created a game that children love to play with while they learn, with the added benefit that parents can feel very good about their children using it too.”
“For many kids DUPLO is the first step into the wonderful LEGO universe, so we’re excited to see it come to life in LEGO® DUPLO® World. The game supports our long term aspiration of providing playful learning experiences and 21st century life skills to inspire and develop the builders of tomorrow,“ said Sean McEvoy, VP of LEGO Games.
LEGO® DUPLO® WORLD is available on the App Store and Google Play. The app is launching in over twenty languages. The app is free to download and has additional content available to purchase. Moreover, users can expect a lot of extra play experiences coming soon.
Find out more:
App Store: [link]
Google Play: [link]
About Touch Press Ltd.
Headquartered in Dublin, Ireland, Touch Press Ltd. integrates the award-winning portfolios of three leading app developers to form a digital education and publishing powerhouse for the Touch Generation. More information is available at https://www.touchpress.com/
A subsidiary of Touch Press Ltd., StoryToys creates and publishes highly innovative and entertaining software for children including interactive books and games and has enjoyed global success on all major app distribution platforms.
StoryToys has been the recipient of numerous awards and commendations for the quality of its products, including many prestigious Children’s Technology Review Editor’s Choice Awards and the BolognaRagazzi Digital Award. In 2018, StoryToys released Hungry Caterpillar Play School, a subscription-based app for preschoolers which became the #1 Education app in over 25 countries. That same year, StoryToys released Disney Coloring World in association with Disney Publishing Worldwide, which went to #1 in the Kids Category on the App Store. More information about StoryToys is available at http://storytoys.com
About LEGO® DUPLO®
The LEGO® DUPLO® play system is designed especially for preschool children aged 1½ years and above. Based on the big colorful DUPLO bricks, the system allows your child to build anything he/she can imagine and create his/her own play world. The DUPLO assortment covers a broad range of themes and models, and offers everything from cute animals to iconic figures and cool vehicles as well as basic DUPLO bricks.
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide. For more information: https://www.LEGO.com.
LEGO®, DUPLO®, the LEGO logo and the DUPLO logo are trademarks and/or copyrights of the LEGO Group. ©2019 The LEGO Group.