LEGO has been developing a brand new intellectual property that is targeted squarely at the Asian market and they are finally ready to officially announce it!
The LEGO Monkie Kid theme is loosely based a legendary Monkey King figure from the 16th-century Chinese novel “Journey to the West” which focuses on the boy who must return the Monkey King’s mystical staff.
Minifigures: Monkie Kid, Mei, Snort and Bob
Minifigures: Monkie Kid, Sandy, Brunt and Roar
Minifigures: Monkie Kid, Ai, Red Son and Growl
Minifigure: Uncle Qian, Pigsy, Monkie Kid, Snort and Grunt
Minifigures: Pigsy, Monkie Kid and Princess Iron Fan
Minifigures: Lee, Mei, Monkie Kid, Red Son, Snort, Grunt, Roar
Minifigures: Jia, An, Monkey King, Monkie Kid, General Ironclad, Growl
Minifigures: Mei, Pigsy, Monkie Kid, Sandy, General Ironclad, Grunt, Roar, Snort
If you find some of the stylings sharing some similarity to Ninjago, it could easily be explained by Simon Lucas’s involvement who was the executive producer for the LEGO Ninjago Movie.
It would be insanely cool if this theme shared the same universe as Ninjago world. There is also a planned animated television series that will air on television later in the year.
Here is the full press release:
LEGO® Monkie Kid – a new hero is born, a new story is waiting to unfold
The LEGO Group’s first ever Chinese inspired theme sees the legend of the Monkey King from the classic Journey to the West novel reimagined in LEGO sets and minifigures.
SINGAPORE, 15 May 2020 – Inspired by the 500-year-old story of the Monkey King, LEGO Monkie Kid is the LEGO Group’s take on a new, untold chapter of the legendary tale. Featuring eight exciting sets, an animated mini movie and TV series, LEGO Monkie Kid is the first ever LEGO theme to be inspired by a Chinese legend and is rooted firmly in the country’s culture and values. The theme’s sets are packed with fun, excitement and an epic story just waiting to unfold…
The tale begins when an ordinary boy, Monkie Kid, finds Monkey King’s legendary staff and he becomes the chosen one. Together with his brave and loyal friends, Monkie Kid begins his quest to stop the Demon Bull King and his army of Bull Clones from taking over the city.
Paying tribute to stories known and admired by so many children and parents in China and Asia, this latest LEGO play theme brings new life to the iconic Monkey King fable and provides a common ground for children, parents and grandparents to build and play together.
“I am super excited about the launch of LEGO Monkie Kid. This fantastic new play theme is deeply inspired by Chinese culture and built on an esteemed story that is treasured by all generations. We know kids will be delighted by the world of LEGO Monkie Kid, and I can’t wait to see how they immerse themselves in building, role playing and creating new stories through this theme. This is a very exciting innovation for the LEGO brand and one that demonstrates our commitment to building a strong future in China,” says Julia Goldin, Chief Marketing Officer at the LEGO Group.
With a modern Chinese twist, LEGO Monkie Kid celebrates bravery and friendship and lets children engage in great building experiences whilst helping them to develop their imagination and creativity.
Children can look forward to eight action-packed sets with colourful characters, impressive vehicles with exciting new and hidden features – plus a blue cat with an orange mohawk! The sets are a result of two years of close collaboration with children and parents in China to ensure they are authentic to local culture. Never before has the LEGO Group launched a theme inspired by one culture and with so much attention to local details, values and traits.
“I have been touched and inspired by China’s rich history and culture, the passion and pride of the people and the incredible creativity of China. It has been an honour and privilege to be able to immerse myself in China’s culture of storytelling, in particular – Journey to the West and the Monkey King. The epic stories and incredible characters have been a huge inspiration to the LEGO design team and me. It is with deepest respect for Chinese culture and the 500-year-old legend that we have created the next chapter in the story of the Monkey King – The Monkie Kid,” says Simon Lucas, Senior Design Director at the LEGO Group.
LEGO Monkie Kid will launch worldwide on May 16th on LEGO.com, in LEGO Brand Retail Stores, LEGO Certified Stores, LEGOLAND and LEGOLAND Discovery Centers with early access for Singapore from May 15th in LEGO Certified Stores only. Local broadcasting station Mediacorp will also be airing the Monkie Kid TV animated content on Channel 5 and Channel 8 this year.
LEGO® Monkie KidTM consists of:
For more information, visit www.lego.com/themes/monkie-kid/about /