11th LEGO Certified Store Opens In Singapore!

It has been a three year wait since the last LEGO Certified Store opening and just last weekend, the Brick Shop operated LEGO Certified Store welcomed their first customers at the Tampines Mall outlet.

As some of you would already know that LEGO Certified Stores are different from the LEGO Brand Stores as the brand stores are owned by The LEGO Group whereas the LEGO Certified Stores are operated by a third party. Think of it like the “Apple Store” versus the “Apple Resellers”.

This would make it the eleventh LEGO Certified Store opening and the tenth that is currently in operation (One store is temporarily closed). Singapore still maintains the title for the highest number of LEGO Certified Stores per capita of any country in the world.

The new store boast the largest variety of LEGO sets on display with themes like LEGO City, Ninjago and Friends along with more adult oriented sets like LEGO Technic and a section dedicated to Adult Fan of LEGO (AFOLs).

The usual fixtures that we come to expect at a LEGO Certified Store are all accounted for with the LEGO Pick-A-Brick Wall and Build-A-Minifigure station. However, due to the pandemic restrictions, the PAB will not be available to the public and the BAM will contain pre-packed minifigures although you can seek the help of an attendant to swap for the minifigure that you want.

There is also the new LEGO Digibox which previews LEGO sets with the help of augmented reality. A camera at the top of the screen utilises image recognition to project a 3D animated preview of the set that showcases the toy’s main playable features. It works with the majority of the sets but there are some which have yet to be updated in the digital database.

As reported earlier, there were a handful of promotions exclusive to the store. Spend a minimum of SGD$180 on any LEGO products to redeem a LEGO laptop bag.

If you’re not inclined to spend that much, you could also redeem the LEGO Store (40145) set if you spend SGD$120 instead. You are entitled to a sure win lucky dip if you spend SGD$100 which I netted a LEGO polybag.

It is actually a little reassuring to see that LEGO is still expanding the reach here in Singapore despite the economic downturn due to the pandemic. Hopefully they will be able to maintain the momentum through 2021!

Happy Bricking everyone!

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