The LEGO House Has Its Own LEGO Minifigure Factory!
The LEGO House has just revealed that they will be home to a LEGO Minifigure Factory right in it’s LEGO Brand Store.
As some of you may have encountered this in other LEGO Brand Stores around the world (ie. Copenhagen and Leicester Square) where you are able to customise your very own minifigure with text and some preset images.
The LEGO Minifigure Factory inside the LEGO House will have some exclusive prints which will only be available there in the store.
It cost 30DKK (SGD$6.3) to customise one minifigure when the factory was in Copenhagen so I would assume that it would be similar in cost when this is officially launched.
The LEGO Minifigure Factory to be revealed in the LEGO® House store in Billund
At the LEGO Store in LEGO® House a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it. From Friday guests will be met by the brand new LEGO Minifigure Factory when they enter the retail store.
The LEGO Minifigure Factory lets you customise and personalise your own minifigure torso by adding text, decorations and even drawings on it. All done on a computer and a few minutes later – a freshly printed personal minifigure is ready just for you!
Guests will be able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. Furthermore guests will be able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective, the dinosaurs and many more iconic illustrations from the house.
Store Manager, Thomas Jensen is super excited about the new retail experience and especially the exclusive LEGO House decorations are dear to him: “The most fantastic part of having this new retail experience is the possibility for our guests to personalise and create their unique LEGO minifigure. With the exclusive LEGO House decorations they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of LEGO House. In the store we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.”
This unique experience is available in LEGO Stores in Berlin, Orlando, and Amsterdam, and now also in LEGO House, Billund.
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