LEGO House The Brick Moulding Machine (40502) Official Announcement!

Monday, March 1st, 2021 by Brickfinder

The LEGO House has been closed its doors for a while now due to the pandemic that has griped the world. However, that has not stopped them from continuing to produce exclusive sets for the LEGO capital of the world.

I was lucky enough to attend a virtual preview of the LEGO House’s latest exclusive set and it features the the one device that produces our favourite plastic brick.

The LEGO House Brick Moulding Machine (40504) is the fifth set that is exclusive to the LEGO House in Billund, Denmark. It follows the LEGO Architecture LEGO House (21037); LEGO Tree of Creativity (4000026); The LEGO House Dinosaurs (40366) and the LEGO House Wooden Duck (40501).

It is quite a large model as it spans 29cm in length and 15 cm in depth and stands at a height of 19cm. It consists of 1205 pieces and have a recommended retail price of 599DKK (SGD$130 / USD97).

The set does include an exclusive 2×2 printed LEGO House tile and two 1×8 printed tiles with the name of the set.

It will be available at the LEGO Brand Store located in the LEGO House when it reopens so if you are in the vicinity, you should pop in and grab a piece of LEGO history.

I would think there would be a lot of LEGO fans who would want to get their hands on this but due to travel restrictions are unable to do so.

I predict that this set would fetch a substantial price on the secondary market as not many of us are able to travel.

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Home of the Brick

LEGO® House reveals new LEGO House Exclusive product:
40502 – The Brick Moulding Machine

The newest product in the Limited Edition series of LEGO® House Exclusives is soon to be
available at the LEGO House Retail Store in Billund, Denmark.

Ever since the opening of LEGO® House it has been an important milestone for LEGO House to
create exclusive products because we believe they add significantly to the experience of visiting
LEGO House – the pinnacle LEGO experience.

The first three exclusive products were the LEGO House Architecture set, the LEGO House Tree
of Creativity, and the LEGO House Dinosaurs.

One thing is remaking our iconic models in LEGO House into LEGO sets. But since we also want
to tie the LEGO Group and not least the LEGO Group history closely to LEGO House it made a lot
of sense for us to introduce this new series that we call: The LEGO House Limited Editions. The
Wooden Duck is the first item in the series of LEGO House Limited Editions.

We are now happy to announce the latest product in our Limited Edition series – The Brick
Moulding Machine!

The Brick Moulding Machine is representing an era in the history of the LEGO Group going from
producing toys in wood into plastic. It is the story about putting all efforts into one focus and
leaving your core competencies behind to explore the new possibilities and technologies in
producing toys with plastic materials.

The first machine arrived in Billund in 1947 and it took up to four people to manually operate one
single machine efficiently.

Today the LEGO Group has around 1,000 moulding machines operating all over the world and
one LEGO employee can operate 32 machines. The Billund facility alone produces 1,360 LEGO
elements each second from these machines.

In LEGO House guests can experience a real-life moulding machine up close. The green machine
is identical to the moulding machines found at the LEGO production sites in Denmark, Hungary,
Mexico, and China. The difference, however, is that it has a special custom-made mould designed to only contain six bricks. Standard moulds produce many more bricks.

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Did you know?

• The first moulding machine is bought in 1946 after Ole Kirk Kristiansen attended a
  demonstration of a plastic injection moulding machine at a fair in Copenhagen.
• In 1949 the LEGO® Group’s plastics department manufactures various kinds of toys.
  Among these are the company’s first plastic bricks, which are marketed under the
  name “Automatic Binding Bricks”.
• On 28 January 1958 at 1:58 pm, the modern LEGO brick is born when a patent for
  the unique clutch power is secured.
• In 1960 the second-generation owner, Godtfred Kirk Christiansen decided to put
  all eggs in one basket and purely focus on the LEGO brick.
• A real-life moulding machine can be found in LEGO House where guests can see it
  up close. It is identical to the ones in other LEGO production sites but is custom made
  to only produce six bricks at the time and run at a slower pace.
• In the 60s and 70s, Godtfred Kirk Christiansen initiated decommissioned moulds to
  be cast into the concrete foundations of new factories in Billund to prevent them for
  falling into wrong hands.
• In the History Collection in LEGO House, you can also find decommissioned moulds
  hiding in the floor for visitors to see.

Facts about 40502 Brick Moulding Machine

• The Brick Moulding Machine represents an era in the LEGO Group going from
  producing wooden toys into plastic toys.
• The 1205-piece model measurements are the following: 7.4″ (19 cm) tall, 5.9″ (15
  cm) deep and 11.4″ (29 cm) wide.
• Base comprises printed tiles with the words ‘LEGO® House’ and ‘The Brick
  Moulding Machine’.
• Ideal for fans of LEGO® building and collectors of toy memorabilia.
  Suitable for ages 10 and up.
• Price: 599 DKK
• This set is only available in LEGO House.