There are a times when LEGO misses the mark on product releases or messes up a gift with purchase program but there are also times when they do get it right.
It was announced yesterday that the LEGO Foundation is donating a total of USD150 million dollars (SGD$200 million) to those who have been affected by this global pandemic.
USD$70 million will go directly to UNICEF to aid parents, teachers and caregivers and the remainder will be distributed to the LEGO Foundation’s various partners which include the BRAC organization who is based in India and helps kids in need.
While I still do feel that LEGO set prices are quite high, I’m at least comforted by the fact that they do portion out some profits to help these kids. Keep fighting the good fight.
In response to the devastating impact of COVID-19, the LEGO Foundation is donating $150M USD to support children and communities across the world. pic.twitter.com/fRxYb7r3B1
— LEGO (@LEGO_Group) September 25, 2021
The COVID-19 pandemic has changed the way children have access to education, how their families earn an income to meet their needs, and how safe they feel in their homes, communities and countries. This is a children’s rights crisis.
In response, the LEGO Foundation is donating $ 150 million to help children and communities affected by the COVID-19 pandemic worldwide.
With $ 80 million, the foundation’s numerous partners who work with children will be able to accelerate the ongoing COVID-19 fight. US $ 70 million will go to UNICEF to help parents, teachers, and caregivers in vulnerable communities around the world access vaccines and medical supplies.