LEGO Brand Store Calendars Are Cancelled

In case you’re wondering why there has not been a LEGO Brand Store Calendar for January 2022, it is because that LEGO has confirmed that they will not continue the promotional pamphlet any more.

They didn’t give a specific reason but one can deduce that the pandemic put a halt to a lot of in store promotions as well as hindered stock availability for LEGO products in general.

The last calendar to be published had meagre promotions of the one Santa Clause polybag when you spend a minimum of USD$40.

Which is a stark contrast to the Bricksworld LEGO Certified Store Calendar that is available in Singapore for the same month.

There have been other market regions that have used the calendar format to consolidate their monthly promotions like China and Thailand.

Perhaps LEGO will introduce a new format for their monthly promotions but it seems that the Store Calendars that we’re so familiar with is still alive and well in other parts of the world.

I guess some things have to change during the pandemic as various countries manages it differently. While it is sad to see a staple of the LEGO experience go, it is something that isn’t as effective in our current global situation.

(via Brickset)

2 responses to “LEGO Brand Store Calendars Are Cancelled”

  1. Gail Callicott says:

    How very very sad…… much has been discontinued, and in so many areas. I am saddened, that LEGO, has now had to succumb to the Pandemic difficulties. But it is good, to see LEGO handling things, so well, to inform their customers. This is the LEGO I love, and why I continue to be a customer.

  2. Emery says:

    Different between Lego owned store vs Certified store (Singapore, other Asian Pacific region, & South Africa).

    I would be surprised if certified stores lost their calendar. Most outrage for calendar loss is in USA and Canada where they still got Promos, GWP and in-store builds on the calendars. Everywhere else (not certified stores) have been without this info for 2-3 years. Guess welcome to the norm North America.

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