The LEGO Group Is Time 100 Most Influential Companies for 2021

TIME has named The LEGO Group to their inaugural TIME 100 Most Influential Companies list.

LEGO was highlighted in the innovators category for being the most influential in fostering creativity with initiatives like the LEGO Braille Bricks and the Rebuild The World campaign.

The 88-year old family owned company joins notable contemporaries like Google, Apple, Sony Group, Amazon, Mattel and Maersk in this honour.

During worldwide COVID-19 lockdowns, Lego creations have stacked up in homes with children. The company reported a 21% jump in sales, resulting from the immediate demand for in-home entertainment and the company’s pre-pandemic push to boost online sales globally. While its flagship product remains the classic brick, the 88-year-old family-owned company is evolving to recognize the diverse needs of young consumers with new offerings like Lego Braille Bricks and pandemic-inspired online content and hybrid learning resources. As families continue to hunker down, Lego love appears to be growing. “I have never gotten so many letters … [about] how important Lego play has been,” CEO Niels B. Christiansen tells TIME.

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