LEGO® Ideas 21310 Old Fishing Store Official Announcement

LEGO Ideas Old fishing Store 21310

The LEGO Fan Media Days is in full swing and we have the first official announcement for the LEGO® Ideas 21310 Old Fishing Store!

As you may recall, this was one of the LEGO Ideas project by Robert Bontenbal (RobenAnne) that was selected for production and now we finally get to see the finished product for the first time.


LEGO® Ideas 21310 Old Fishing StoreThe Old Fishing Store managed to retain some of the original features from the LEGO Ideas project like the opening of the back to reveal the interiors. It did add a removable roof for more playability. The lighthouse / lookout tower is removable as well.

LEOG Ideas Old Fishing Store comparison

It comes with four minifigures and a slew of accessories like fishes, lobsters, seagulls, cats and a whole bunch that I can’t list. I see a lot of sand green tiles and olive green masonry bricks which I think is a first.

LEGO® Ideas 21310 Old Fishing Store

It will be launched on September 1st and will retail at a price of SGD$279.90 / USD 149.99 / EURO 149.99 / GBP 139.99 as it clocks in with 2049pcs.

LEGO® Ideas 21310 Old Fishing Store

Here is the official description:

Find all the gear you need for a fantastic fishing trip at the Old Fishing Store! Walk up the steps from the beach into the shop selling fishing rods, hooks, harpoons, diving equipment, oxygen tanks and much more. Climb the ladder to the top of the watchtower and look through the telescope to enjoy the view. Then relax and read the newspaper in the office. Just make sure the cat or seagulls don’t eat the freshly caught fish hanging outside!

The Old Fishing Store is ideal for display and role-play, this model has 2 removable roofs, an opening back wall in the shop for easy access, 4 minifigures, cat and 3 seagull figures, as well as loads of other cool details and elements to fire up the imagination.

Inspired by a personal passion

Inspiration for LEGO Ideas projects often come from a very personal place, and Robert’s inspiration to build his Old Fishing Store certainly is no different from this observation. It’s that passion for something familiar that truly shines throughout his set and can be noticed in all the details. Robert elaborates on where this inspiration came from – “Fishing has always been my hobby. From fishing in the Caribbean, where I lived for a while, to fishing in Holland. So you could say that my interest in fishing and my job as an architectural draughtsman came together in this model“.

He adds that “inspiration is very important, so was finding a theme that could help develop the model. I got my initial inspiration from the LEGO Christmas houses and sea villages. I started by doing some sketching on paper, then created a mood board to determine the details and color schemes. Especially the use of the right colors was important in my design“.

When Robert’s Old Fishing Store was approved for production in the fall of 2016, LEGO designer Adam Grabowski took over the project “to make sure that the model lived up to LEGO quality“. It is often a challenging job to respect someone else’s design whilst altering it to fit LEGO guidelines, but Adam says he “tried to stay very true to the original design. That’s what got 10,000 votes and is what the people want. I didn’t want to change much of the original look and there was no reason to do so“.

Adam puts on the hat of an AFOL and adds, “it was great to be able to bring back certain elements like the seagull, and use others like the lobster, that were only previously available in other sets”.

3 responses to “LEGO® Ideas 21310 Old Fishing Store Official Announcement”

  1. James says:

    It looks like a set I will have to get.

  2. Cris lee says:

    Any idea how much it cost?

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