The LEGO Group announced their new global initiative to inspire the builders of tomorrow, once more.
Children from all over the world will be able to engage in creative workshops through the LEGO Brand Retail. There has been talk of workshops held in Berlin and Shanghai so do check with your local LBR for any upcoming sessions.
Details are still quite sketchy as there is supposedly a Rebuild the World minifigure mascot. I’m not sure if this will be a polybag or part of a larger set.
What I do know is that this is something that is planned for the next few years so do keep a lookout as further initiatives as LEGO decides to “rebuild the world”.
THE LEGO GROUP WITH MARK RONSON
INSPIRE KIDS TO REBUILD THE WORLD
Today, the LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation.
Over 100 children will meet Mark and other inspiring figures, such as 19-year-old David Aguilar, who built several prosthetic arms from LEGO® elements, at the LEGO House, Billund, to explore the infinite potential of creativity. Their imaginations will also be fired up in a series of workshops, where they’ll be challenged to rebuild the world they see around them.
“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us. Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to,” explains Mark Ronson.
The LEGO Group believes that every child is born with incredible creative problem-solving capabilities, but we need to act now to nurture that creativity so that it can become a lifelong skill, as the future depends on it.
Inspiring creativity is more critical and urgent than ever. The World Economic Forum Future of Jobs Report places creative problem solving in the top three skills the job market will require from 2020. Imaginative play helps children learn how to innovate, problem solve and think critically throughout their lives.
Mark Ronson will also be joined by representatives from other creative fields to discuss why it’s more important than ever to help nurture creativity as a key skill so that the builders of tomorrow can succeed in an ever-changing world.
Julia Goldin, Chief Marketing Officer, The LEGO Group, said: “Rebuild The World is all about seeing where imagination takes us and celebrating the natural creativity of children. We want to encourage kids around the world to develop and retain these skills as they grow older. With this campaign, we want to inspire people of all ages to play and unleash their creativity to create a world of infinite possibilities.”
Meanwhile, British designer and inventor Dominic Wilcox will lead a series of Rebuilder Workshops on the 17th September. He, along with two other creatives, will challenge kids to reimagine iconic landmarks, invent new gadgets and solve everyday problems – all with LEGO bricks. Other LEGO professionals will lend a hand, helping the kids bring their incredible ideas to life.
“Who knows what will come out of today… a house with a hot air balloon for a roof? A car with long legs to jump over the traffic ahead? No one sees the world quite like children so we’re excited to see what they come up with,” says Dominic Wilcox.
Kids around the world can also take part by sharing their creations on the LEGO Life app or by visiting www.lego.com/rebuild-the-world-challenge
The LEGO system has long been the ultimate platform for creative expression and creative problem solving. Children don’t just imagine what to build, they can build and rebuild. Experiment. Fail. Break the rules. Fail and Try again… This is the cycle of human creativity and the essence of the LEGO System in Play.
Now, we’re going even further. Through Rebuild The World, we want to inspire children to unleash their creativity, join the Rebuild The World challenge and rebuild a world of endless possibilities for real. Learn more by visiting www.lego.com/rebuild-the-world
Created by the LEGO Group’s internal agency with BETC Paris, the Rebuild the World campaign is the most ambitious global brand campaign ever. Directed by the multi award-winning Traktor collective, the adventure follows the chase between a clever rabbit and an unlucky hunter and unfolds in the kind of world that only LEGO play could create. Every character, animal and vehicle is based on an existing or past LEGO toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree.
About the LEGO Group:
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Mark Ronson Biography:
Mark Ronson is an internationally renowned DJ and Academy-Award-winning, seven-time-Grammy-Award-winning and Golden Globe-winning artist and producer.
Ronson grew up in London, England before moving with his family to New York City. Already a keen student of music, and a huge fan of hip hop, he was 16 when he first began creating mixtapes and trying his hand at DJing. That early passion set him on a path to music production, recording and songwriting that has resulted in a career highlighted by work on a multi Grammy-winning album by Amy Winehouse, as well as his own Grammy-winning, global smash hit with Bruno Mars, “Uptown Funk.” Along with releasing four successful albums under his own name, his resume includes work for some of music’s biggest names, including Adele, Paul McCartney, Duran Duran and Lily Allen. More recently, he helmed Lady Gaga’s acclaimed fifth album, Joanne and Queens Of The Stone Age’slauded Villains. In 2018 he released a string of singles with Diplo under the name Silk City, including the worldwide hit “Electricity” with Dua Lipa, which earned him a Grammy Award for “Best Dance Recording” in 2019.